The Reach Blog
Field notes on OpenAI Ads, Shopify, and the craft of attribution.
Engineering posts, product decisions, and stories from Shopify merchants running ChatGPT Ads with Reach.
All posts
16 articlesHow to Optimize Your Product Feed for ChatGPT Ads
Turn your Shopify catalog into an optimized ChatGPT Ads feed: exclude the wrong products, fix issues, enrich data with AI, and control every field, without touching your store.
OpenAI Ads Product Feed Requirements (and the Errors That Get Feeds Rejected)
What your OpenAI Ads product feed must include, the delivery and file rules, and the common errors that get products rejected, for Shopify stores.
Do You Need a Product Feed for ChatGPT Ads? (Agentic Storefronts vs OpenAI Ads Feeds)
Shopify syncs your catalog to ChatGPT automatically, so do you even need a product feed? Here is when you need one, when you do not, and the difference.
How to Create a Product Feed for OpenAI Ads on Shopify (Step by Step)
To run product feed ads on ChatGPT, you need a formatted product feed. Here is what it needs, how to create and keep one synced from your Shopify catalog, and the errors that get feeds rejected.
Context Hints in ChatGPT Ads: How They Work and How to Write Them
Context hints are how you target ChatGPT ads, and they are not keywords. Here is how they work, the mistake most advertisers make, and how to write ones that convert.
How to Use Custom Audiences in ChatGPT Ads (for Shopify Stores)
Custom audiences let you use your Shopify customer data in ChatGPT ads, to retarget interested shoppers, exclude existing customers, and stop wasting spend.
How to Get Your Shopify Products Into ChatGPT (2026)
How to get your Shopify products to appear in ChatGPT, both free through Agentic Storefronts and through paid product feed ads, plus how to optimize your catalog so they actually surface.
Is ChatGPT Advertising Worth It for Shopify Stores? (2026)
An honest look at whether ChatGPT ads are worth it for Shopify stores in 2026: the case for, the case against, and how to decide for your store.
What ChatGPT Ads Can Tell You Before Your First Sale
You can learn a lot from ChatGPT ads before you make a single sale: which clicks came from ChatGPT, which products people viewed, and where your funnel leaks.
How to Choose an OpenAI Ads Tracking App for Shopify
Not all OpenAI Ads tracking apps are equal. Here is the checklist, with the red flags to watch for, that separates accurate tracking from a pixel that quietly loses conversions.
How Much Do ChatGPT Ads Cost? (2026 Guide for Shopify Stores)
ChatGPT ads have no fixed price or minimum spend. Here is how OpenAI Ads pricing works, what a Shopify store should budget, and the cost that actually matters.
How to Install the OpenAI Ads Pixel on Shopify (Step by Step)
How to install the OpenAI Ads pixel and Conversions API on Shopify: what you need, where to find your IDs, the manual way, and the 30-second way with Reach.
Why Are My ChatGPT Ads Showing 0 Conversions? (And How to Tell What's Really Going On)
ChatGPT ads showing 0 conversions? It is usually one of three things. Here is how to tell whether it is a tracking gap or a genuinely early channel, and what to do about each.
How to Track OpenAI Ads Conversions on Shopify (and Why the Pixel Alone Isn't Enough)
A browser pixel misses a large share of your ChatGPT ad conversions. Here is how server-side tracking with OpenAI's Conversions API fixes it on Shopify, and how to tell it is working.
How to Advertise on ChatGPT: The Complete Guide for Shopify Stores (2026)
Shoppers now ask ChatGPT what to buy. Here is how Shopify stores advertise inside OpenAI's chat, set it up, what it costs, and how to track conversions accurately.