Position now,
launch first
in ChatGPT.
OpenAI's ad platform is rolling out by category and region — not broadly open yet. Reach gets your account, creative and tracking ready so you're first into the auction the moment your category opens.
Invitation only · One brand per category, per region
Heirloom Groceries
Sponsored
La Mesa Roja Enchilada Kit
In stock · $14.99
25–35 minutes
A new surface, with a new kind of buyer
People come to ChatGPT to decide, not just to search. That's a moment no other channel can sell against — and the window to claim it is open right now.
The channel is inevitable
Hundreds of millions of people are already replacing search with ChatGPT — for product research, comparisons, and recommendations. Advertising will follow that attention.
Being early compounds
First movers in every new ad channel — Google in '02, Facebook in '08, TikTok in '20 — locked in lower CPMs and data advantages competitors never closed.
Native to the format
ChatGPT ads aren't banners. They're answers. We're designing for that surface from day one, not retrofitting a search playbook.
Who it's for
Built for brands prospects actively research
Here's what a ChatGPT ad looks like in three categories we're prioritizing for the current cohort.
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Northbloom Skin
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4.6 ★ · 2,180 reviews
DTC & e-commerce brands
Consumer brands where buyers research before purchase — apparel, beauty, home, wellness, gear.
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Slack, GitHub, Linear
B2B SaaS with considered sales
Tools where prospects compare 3–5 vendors before booking a demo — we capture them mid-evaluation.
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Travel, finance & high-AOV services
Categories where ChatGPT is replacing Google as the first stop — and the cost of the wrong choice is high.
Your first 30 days
From kickoff to launch-ready in four weeks
We compress what most agencies stretch over a quarter, so that when your category opens, the only thing left to do is press go.
Onboarding & intent research
Kickoff workshop, brand & policy review, and a deep dive into how your buyers prompt ChatGPT in your category today.
Account & creative build
Account structure, conversion tracking, prompt-mapped ad copy, product cards and landing page recommendations — all built to be auction-ready.
Pre-launch QA & dry runs
Policy review, creative QA, tracking validation, and a dry run of the launch checklist so we can flip the switch the moment your category opens.
Launch window & first reads
If your category is open, campaigns go live and we monitor daily. If it isn't, you're queued and ready to be first into the auction.
The format
What your ad could look like
A few illustrative examples of the conversational ad units Reach builds — ad copy and product cards designed to read like an answer, not a banner.
what's a good gift for a new dad who likes coffee
Something that upgrades his morning routine without being fussy works well — a pour-over kit or a single-origin subscription tends to land.
Northern Roast Co.
Sponsored
Pour-Over Starter Kit
In stock · $58
Ships in 2 days
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No minimum, no fees
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Illustrative examples of creative we produce — not real campaigns or performance results. Sponsor names are fictional.
What you receive
Tangible deliverables, every single month
No vague "strategy decks." Concrete artifacts you can read, share internally, and act on.
Weekly readiness & performance report
Plain-English read on what's ready, what's pending, and once live — what's working and what we're changing next week.
Prompt & intent research
50–100 real prompts your buyers use in your category today, clustered by intent and revenue potential.
Ad variants & product cards
Conversational ad copy and product cards engineered for ChatGPT's native formats — ready to deploy on day one.
Monthly strategy review
A working session with your senior strategist to align on next month's tests, budget and category-open status.
The first reporting layer built for ChatGPT ads
We're building the dashboard we always wished existed — prompt-level performance, intent clustering, and spend pacing in one place. Reach clients get early access as we roll it out.
- Prompt-level CTR, CVR and CPA
- Intent clusters mapped to revenue
- Pacing & budget alerts in real time
- Creative leaderboard across variants
Reach Dashboard
Sample dataImpressions
412k
+8.3%
Conversions
1,204
+12.1%
Blended CPA
$31
−6.4%
Conversions by day
$ spend overlay
Top intent prompts
CVR
"best enchilada kit for a potluck"
6.8%
"skincare for combination skin under $40"
5.2%
"compare project management tools 2026"
4.1%
Senior-led, in-house
Reach · est. 2025
Founder-led
Senior hands
on every account.
One channel
of focus.
Background in performance marketing across Google Ads, Meta and email — now narrowed to one surface: ChatGPT.
Who's behind Reach
A small team that lives inside the platform
Reach was founded by performance marketers who spent the last decade scaling paid acquisition on Google Ads and Meta. We treat ChatGPT advertising as a new discipline — not a channel to bolt onto an existing media plan — and we've been studying the surface since OpenAI began opening it up.
Every engagement is led hands-on by a senior strategist. No junior account managers, no offshore handoffs, no agency-of-record bloat.
Why now
Every ad channel has a first-mover window. This is ChatGPT's.
Early movers in each new ad channel locked in lower costs and a data and creative advantage competitors never fully closed — and that window is open right now, before the auction fills up.
2003
Early advertisers locked in cheap branded and category keywords.
2009
First movers built audience data competitors never caught up to.
2020
TikTok
Early creative formats compounded into category-defining brands.
now
ChatGPT
The auction is forming. Position now to be the default answer.
We work with one brand per category, per region.
Be first into the auction when your category opens.
We work with one brand per category, per region. Tell us about your business and we'll come back within one business day with an honest fit decision and a tailored launch plan.