The OpenAI Ads pixel tracking
built for ambitious Shopify brands
Reach auto-installs the OpenAI Ads pixel and forwards every Shopify event server-side via the Conversions API. Accurate ChatGPT Ads attribution in 30 seconds.
TRUSTED BY THOUSANDS OF SHOPIFY MERCHANTS
FIG 0.1
A new way to track OpenAI Ads. Purpose-built for Shopify merchants, designed for ChatGPT-era attribution.
Purpose-built pixel
Auto-installed and corrected for Shopify’s real event flow — no theme edits, no developer required.
100% Conversions API
Every event delivered server-side with shared event_id deduplication. Accurate even with ad-blockers and Safari ITP.
30-second setup
Paste your Pixel ID and Conversions API key, hit save. Reach handles the rest — across all 5 Shopify events.
1.0 · Install
One-click install. No theme edits, no developer.
Add Reach from the Shopify App Store. The pixel snippet is injected via App Embed and the Conversions API is wired up automatically — your store starts firing correct OpenAI Ads events in under a minute.
1.0Install on Shopify2.0 · Track
Five events, browser + server, deduplicated. Nothing lost.
Reach forwards PageView, ViewContent, AddToCart, InitiateCheckout and Purchase through both the browser pixel and OpenAI's Conversions API. A shared event_id keeps numbers clean — no double counts, no gaps.
2.0See the event taxonomy3.0 · Attribute
Real attribution from ChatGPT Ads to real Shopify orders.
Every order is tied back to the campaign, source and event that drove it. See revenue, AOV and ROAS for OpenAI Ads next to the orders themselves — not estimates locked inside the ad platform.
3.0See attribution in action4.0 · Analyze
The revenue and products your OpenAI Ads actually drive.
A live dashboard built around what merchants care about: which products are selling from ChatGPT Ads, what the funnel looks like, and whether the pixel is healthy — with email alerts the moment something breaks.
4.0Tour the dashboard5.0 · Pricing
Free to start. Upgrade when you want the revenue view.
A free plan that fixes the pixel for every Shopify store, and a paid tier for brands that want full revenue attribution from OpenAI Ads.
7.0 · Customers
Trusted by Shopify merchants advertising on ChatGPT.
“Setup was easy and we can see server-side events reaching OpenAI. Campaign optimization improving day by day — would recommend.”
“Does exactly what it says. The team was also super helpful in getting it configured properly.”
“Easy to set up and great accuracy.”
5.0 average rating on the Shopify App Store.
8.0 · Blog
Field notes on OpenAI Ads, Shopify, and the craft of attribution.
“Are OpenAI Ads Available in the EU? The Honest 2026 Answer (Users vs. Advertisers)”
The Best OpenAI Ads Apps for Shopify: The Small Stack You Actually Need
You do not need a pile of apps to run ChatGPT ads well. You need two things done right: accurate conversion tracking and, if you run catalog ads, a proper product feed. Here is what to look for in each, and our honest picks.
The Best Product Feed App for OpenAI Ads on Shopify: What to Look For (and Our Honest Pick)
The best product feed app for OpenAI Ads is not the one with the most channels. It is the one that gets a clean, in-spec catalog to OpenAI the way OpenAI wants it and keeps it current. Here are the criteria, and an honest recommendation.
OpenAI Turns On Automatic Advanced Matching for Every Pixel on August 17: What Changes, and What It Can't Fix
On August 17, 2026, OpenAI auto-enables Automatic Advanced Matching (AAM) on every existing ChatGPT Ads pixel. Here is what it does, what to check before Monday, how to opt out, and what it cannot fix.