The OpenAI Ads pixel tracking
built for ambitious Shopify brands
Reach auto-installs the OpenAI Ads pixel and forwards every Shopify event server-side via the Conversions API. Accurate ChatGPT Ads attribution in 30 seconds.
TRUSTED BY THOUSANDS OF SHOPIFY MERCHANTS
FIG 0.1
A new way to track OpenAI Ads. Purpose-built for Shopify merchants, designed for ChatGPT-era attribution.
Purpose-built pixel
Auto-installed and corrected for Shopify’s real event flow — no theme edits, no developer required.
100% Conversions API
Every event delivered server-side with shared event_id deduplication. Accurate even with ad-blockers and Safari ITP.
30-second setup
Paste your Pixel ID and Conversions API key, hit save. Reach handles the rest — across all 5 Shopify events.
1.0 · Install
One-click install. No theme edits, no developer.
Add Reach from the Shopify App Store. The pixel snippet is injected via App Embed and the Conversions API is wired up automatically — your store starts firing correct OpenAI Ads events in under a minute.
1.0Install on Shopify2.0 · Track
Five events, browser + server, deduplicated. Nothing lost.
Reach forwards PageView, ViewContent, AddToCart, InitiateCheckout and Purchase through both the browser pixel and OpenAI's Conversions API. A shared event_id keeps numbers clean — no double counts, no gaps.
2.0See the event taxonomy3.0 · Attribute
Real attribution from ChatGPT Ads to real Shopify orders.
Every order is tied back to the campaign, source and event that drove it. See revenue, AOV and ROAS for OpenAI Ads next to the orders themselves — not estimates locked inside the ad platform.
3.0See attribution in action4.0 · Analyze
The revenue and products your OpenAI Ads actually drive.
A live dashboard built around what merchants care about: which products are selling from ChatGPT Ads, what the funnel looks like, and whether the pixel is healthy — with email alerts the moment something breaks.
4.0Tour the dashboard5.0 · Pricing
Free to start. Upgrade when you want the revenue view.
A free plan that fixes the pixel for every Shopify store, and a paid tier for brands that want full revenue attribution from OpenAI Ads.
7.0 · Customers
Trusted by Shopify merchants advertising on ChatGPT.
“Setup was easy and we can see server-side events reaching OpenAI. Campaign optimization improving day by day — would recommend.”
“Does exactly what it says. The team was also super helpful in getting it configured properly.”
“Easy to set up and great accuracy.”
5.0 average rating on the Shopify App Store.
8.0 · Blog
Field notes on OpenAI Ads, Shopify, and the craft of attribution.
“ChatGPT Ads Not Tracking? A Troubleshooting Checklist for Shopify”
How to Optimize Your Product Feed for ChatGPT Ads
Turn your Shopify catalog into an optimized ChatGPT Ads feed: exclude the wrong products, fix issues, enrich data with AI, and control every field, without touching your store.
OpenAI Ads Product Feed Requirements (and the Errors That Get Feeds Rejected)
What your OpenAI Ads product feed must include, the delivery and file rules, and the common errors that get products rejected, for Shopify stores.
Do You Need a Product Feed for ChatGPT Ads? (Agentic Storefronts vs OpenAI Ads Feeds)
Shopify syncs your catalog to ChatGPT automatically, so do you even need a product feed? Here is when you need one, when you do not, and the difference.